Perelman Center for Advanced Medicine, an ambulatory care and cancer center, was master planned and designed by Rafael Viñoly Architects. The foundational elements of our signage program is a triptych identity pylon inspired by the core elements of the Penn Medicine brand; Education, Research, and Medicine. The quality of the visitor journey was also considered a top priority in our design process, as well as the reinforcement of the Penn Medicine brand of quality and caring at every touchpoint.  

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Designed at Exit Design